Waymaker Introduction to Business

Course Description

This ready-to-adopt Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace.    

Waymaker courses help students develop metacognitive muscles with personalized study plans to encourage practice and self-directed learning. Simple-to-use faculty messaging tools save time helping instructors identify and reach struggling students.

Video: Course Walkthrough

  • Complete, customizable OER content to replace expensive textbooks in in-person, online and hybrid courses

  • Coverage of learning outcomes comparable to Nickels and Kelly textbooks

  • Engaging simulations and learning activities invite hands-on exploration and practice

  • “Try it” interactive practice problems embedded throughout course

  • Customizable quizzes, self-checks, assignments, discussion forums, PPTs

  • LMS-integrated course materials with automatic gradebook sync

Course Module List: Introduction to Business

  • Role of Business
  • Economic Environment
  • Global Environment
  • Financial Markets and System
  • Legal Environment
  • Business Ethics and Corporate Social Responsibility
  • Business Ownership
  • Entrepreneurship
  • Management
  • Motivating Employees
  • Teamwork and Communication
  • Managing Processes
  • Marketing Function
  • Marketing Mix
  • Human Resource Management
  • Accounting and Finance
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