This ready-to-adopt Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace.
Waymaker courses help students develop metacognitive muscles with personalized study plans to encourage practice and self-directed learning. Simple-to-use faculty messaging tools save time helping instructors identify and reach struggling students.